Privacy Policy

Privacy Policy

Last updated: August 31, 2026

Allura Outlet operates this online store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a carefully curated shopping experience (collectively, the "Services").

Our online store is powered by Shopify. Shopify provides us with the technical e-commerce platform that allows us to offer you our products and services.

This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit our website, use our Services, make a purchase or other transaction, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. It informs you about how and for what purposes we process personal information and what rights you have regarding your data.

What Personal Information Do We Collect or Process?

Personal information is information that identifies you directly or indirectly, or that can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or anonymized such that it can no longer identify you.

Depending on how you interact with our Services, and to the extent permitted or required by applicable law, we may process the following categories of personal information, in particular:

• Contact details: name, postal address, billing address, shipping address, phone number, and email address.
• Payment and financial information: payment method, payment confirmation, transaction information, and other details required for payment processing. Full payment data may be processed directly by our payment providers.
• Account information: username, password, account settings, preferences, and security information.
• Order and transaction information: products you view, add to cart, purchase, return, exchange, or cancel, as well as information about past transactions.
• Communications data: information you provide to us in inquiries, complaints, or communications with our customer service.
• Device and technical information: information about your device, browser, network connection, IP address, cookie identifiers, and other technical identifiers.
• Usage information: information about how and when you access, use, or browse our website and Services.

Sources of Personal Information

We may obtain personal information from the following sources:

• Directly from you: for example, when you place an order, create an account, fill out forms, communicate with us, or otherwise provide us with information.
• Automatically through our Services: for example, via your device, browser, and through cookies and similar technologies.
• From service providers: for example, from Shopify, payment processors, shipping providers, analytics providers, and technical service providers who process data on our behalf.
• From partners and other third parties: to the extent legally permitted or where you have consented to such sharing.

How We Use Your Personal Information

We may process your personal information for the following purposes:

Providing and Fulfilling Our Services

We use your personal information to process orders, process payments, ship products, arrange deliveries, manage customer accounts, and send you information about your order or account.

This also includes processing returns, refunds, exchanges, cancellations, and customer service requests.

Personalizing and Improving the Shopping Experience

We may use information about your use of our website to improve our products, content, features, and services, and to provide you with a more relevant shopping experience.

Marketing and Advertising

To the extent legally permitted or where you have given your consent, we may use your personal information to provide you with information about products, offers, and promotions by email, SMS, mail, or through online advertising.

Marketing may be based, among other things, on products you have viewed, purchased, or added to your cart, as well as your other activity within our Services.

You may unsubscribe from promotional emails at any time using the unsubscribe link in the relevant message. Even after unsubscribing, we may continue to send you non-promotional messages, for example about your account, orders, or delivery.

Security and Fraud Prevention

We use personal information to authenticate accounts and transactions, provide secure payment and shopping processes, and detect, investigate, and prevent potentially fraudulent, unlawful, unsafe, or harmful activity.

If you create a customer account, you are responsible for keeping your login credentials secure and not sharing them with others.

Communication and Customer Service

We use your personal information to respond to your inquiries, provide customer service, resolve order issues, and maintain our business relationship with you.

Legal Obligations

We may process personal information to comply with legal obligations, respond to lawful requests from authorities, enforce our terms and policies, and establish, exercise, or defend legal claims.

Legal Bases for Processing

To the extent that the data protection law of the European Economic Area or the United Kingdom applies, we base the processing of your personal information, depending on the purpose, in particular on the following legal grounds:

• Performance of a contract: for example, to process your order, payment, delivery, return, or refund.
• Compliance with legal obligations: for example, to meet tax, accounting, or regulatory requirements.
• Legitimate interests: for example, to improve our services, ensure security, prevent fraud, and handle customer inquiries.
• Consent: for example, for certain marketing activities, advertising technologies, or non-essential cookies, where consent is legally required.

Where we rely on your consent, you may withdraw it at any time with effect for the future.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, and similar technologies to operate our website, remember your preferences, analyze use of our Services, provide security features, and — where permitted — display personalized advertising.

Necessary cookies are required for the website to function and to perform basic features. Analytics, preference, or advertising cookies are only used in accordance with applicable legal requirements.

You can change your cookie settings through the privacy or cookie preference tool provided on our website.

How We Disclose Personal Information

We may disclose your personal information to third parties where necessary to provide our Services, fulfill your order, or comply with legal obligations.

Recipients may include, in particular:

• Shopify and technical service providers connected to Shopify;
• Payment processors and fraud-prevention providers;
• Suppliers, fulfillment partners, shipping providers, and local delivery companies;
• IT, hosting, cloud, analytics, and security service providers;
• Customer service, communication, marketing, and advertising service providers;
• Professional advisors, authorities, and other bodies, where disclosure is legally required or necessary to protect our rights.

We may also disclose personal information where you request us to do so, where you have given consent, or where you use a feature that requires disclosure to a third party.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes certain personal information about your access to and use of our Services in order to provide, secure, and improve the technical platform.

Data you submit through our online store may be shared with Shopify, as well as with Shopify's service providers and partners. These may be located in countries other than your country of residence.

For certain enhanced features, Shopify may process personal information from your interactions with our store, other merchants, and Shopify for its own purposes. In such cases, Shopify may be independently responsible for that processing.

Third-Party Websites and Services

Our Services may contain links to websites or online platforms operated by third parties.

If you follow such a link, the privacy policy and terms of use of that third party will apply. We are not responsible for the privacy practices, security, accuracy, or availability of websites that we do not control.

Children's Data

Our Services are not directed at children. We do not knowingly collect personal information from individuals who are not legally permitted to use our Services independently under applicable law.

If you are a parent or legal guardian and believe that we may have collected personal information from your child, please contact us so that we can review the matter and, if appropriate, delete such information.

Security of Your Data

We take reasonable technical and organizational measures to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure. As a result, we cannot guarantee absolute security.

Retention of Personal Information

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy.

The specific retention period depends, among other things, on whether we need the data to manage your account, process an order, comply with legal obligations, resolve disputes, or enforce our agreements.

Once the required retention period has expired, the data will be deleted or anonymized, unless a legal obligation requires further retention.

International Data Transfers

Due to our international business activities, and our use of Shopify and payment, shipping, analytics, and other service providers, personal information may be processed outside the country in which you reside.

Where personal information is transferred from the European Economic Area or the United Kingdom to a country without a recognized adequate level of data protection, we use recognized transfer mechanisms where required.

These may include, in particular, adequacy decisions, the European Commission's Standard Contractual Clauses, or comparable legally recognized safeguards.

Your Privacy Rights

Depending on where you live and applicable law, you may have some or all of the following rights:

• Right of access: You may request information about the personal information we process about you.
• Right to rectification: You may request correction of inaccurate or incomplete data.
• Right to erasure: Under certain conditions, you may request deletion of your personal information.
• Right to restriction: Under certain conditions, you may request that we restrict the processing of your data.
• Right to data portability: Under certain conditions, you may receive a copy of your data in a structured, commonly used, machine-readable format.
• Right to object: You may object to certain processing activities, in particular the use of your data for direct marketing.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw it at any time with effect for the future.

These rights are not absolute. Exceptions may apply depending on the specific request and applicable legal requirements.

To process your request, we may require additional information to confirm your identity and protect your personal information from unauthorized access.

You will not be disadvantaged for exercising your privacy rights.

Complaints

If you have questions or complaints about how we process your personal information, please contact us first using the email address below.

Depending on where you live, you also have the right to lodge a complaint with your competent data protection supervisory authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example due to changes in our business practices, our Services, or legal and regulatory requirements.

The updated version will be posted on this page, and the "last updated" date will be revised accordingly.

Contact

The entity responsible for the processing of personal information is VENTORO LLC, operating under the brand name Allura Outlet.

If you have any questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us at:

Email: support@alluraprime.com